Solutions For Color Managers
From Art to Science
Helping Your Customers See What You See
Due to global sourcing, miscommunication of color has increased rapidly, especially throughout the supply chain process. Garments that fail industry fastness and performance requirements, miss a current fashion trend due to late deliveries, or don't match the original inspiration of the designer are just a few of the problems that have surfaced.
So how can you achieve the right colors each season? In five key steps we support you so that your suppliers and customers see what you see and we enable you to respond quickly and effectively to today’s “shopper” driven market.
Step 1: Communication
One of the most important things is that color must be communicated accurately. In our approach, the design process essentially does not change; what must change is how the inspirational color is communicated.
Our Certified Color Standards provide an exact, scientific translation of the color. The properties behind the color standard are the “substance” that prevents companies from making costly mistakes and inspiring consumers to remain loyal to the brand or label.
Step 2: Producing Effective Color Standards
Our Ready-Made-Colors (ColorWall Products, Color Library) provide a variety of trend-aligned colors from which designers may choose. CSI Inspirations present the colors within an inspiring context. In addition, our online ColorWall Search is the fastest way to find your color, allowing you to search our ColorWallTM in several creative ways.
For any color a designer chooses from these Color Communication Tools and Color Inspirations, we guarantee an effective color standard by ensuring that the color translation from inspiration to color standard undergo the strictest quality control tests and processes.
Step 3: Distribution
Efficient color standard inventory and distribution models begin with a web-based platform allowing a supplier for the brand or retailer to register and access the color standards they need in order to fill the production orders.
The quick changes of fashion shorten the time lines to have the new designs produced; this creates the need for a fast color communication process. The digital color standard (Qtx-file) is the spectral data or “thumbprint” of the color. It is generated on a calibrated spectrophotometer and provides the manufacturer with an accurate, electronic standard that allows the mill to begin the lab dipping process while the physical color standard is being shipped, received and conditioned.
Step 4: Technical Support
Color Solutions International connects with the critical links in your supply chain and enables the manufacturer to communicate and distribute its color standards and requirements to the mills and vendors. Due to our close connection to DyStar, CSI offers technical expertise as well as training and consultancy services to suppliers (e.g. Garment Denim Wash Training). We offer assistance in order to achieve the highest ecological standards, sustainable solutions and insight to existing and new industry regulatory requirements.
DyStar is located in every major production country and designated technicians are there to provide customized formulations to support production of fabrics on different substrates.
Step 5: Measurement and Tracking
A periodic review of your program’s value and benefits is important. Collecting and reviewing color data is a key component of monitoring and improving your color communication process.
Sales alone may not provide an accurate view of the efficiency of your program. In order to evaluate the effectiveness that a good color communication program brings to your company, measurement criteria should be established. Many successful companies begin by measuring the following criteria:
- number of lab dips and bulk submits required to achieve an approval
- mark downs due to color inconsistency or color fastness issues
- late shipments that missed the trend or season due to color compromises
- air freight charges for goods transported to meet seasonal product launches and consumer demands
Our color tracking programs will allow you to review and improve your color development and communication process.
Building an efficient color management system for your company is a work in progress. Small strides in each of the five key steps will enable you to consistently execute your color palettes while maximizing the advantages offered by your color service providers in an evolving global supply chain.
We provide a variety of “ready,” trend-aligned color to your design team. These color choices can be translated and communicated throughout the supply chain, and allow an easy transition of color from “art” to “science”. In essence, we translate color from design to manufacturing so the consumer can shop and see that perfect and beautiful color.